The Performance Project
Group Coaching Winter Season Pods!
Get your barn buddies, riding friends or students together for a three-month small group coaching experience with Equestrian Performance Coach, Jen Verharen.
Meet Your Coach
Jen Verharen is a professional Performance, Business & Leadership Coach. She’s the Founder and Creator of Cadence Coaching.
She specializes in helping equestrian athletes and entrepreneurs turn their dreams into goals and their goals into reality.
Jen has over 30 years of experience as a coach and trainer.
She’s been a life-long student of the human psyche and spirit as well as a rider and horse lover.
She’s an experienced facilitator and leads popular coaching programs for riders and business owners as well as health and leadership training programs.
Jen coaches youth riders, adult amateurs and internationally competitive riders in mental fitness, emotional suppleness and resilience.
Whether a rider’s goal is to complete a trail ride, go to their first show, return to riding after time off or compete in the Olympics, she is equally passionate about facilitating success for them on their terms.
Raving fans...

Through participation in The Performance Project, I developed a whole new mindset. “Presence Every Day” became my mantra. I lost that task-master inner voice and shifted my focus to what really matters to me- having fun, learning, and getting better. As a result, not only have I been having more fun, but I have already accomplished two of my major goals this year: I won my first event of the season and I wrote my first book!
Kristine Howard-Reagan

Thanks to TPP, I ended my season accomplishing a goal that I thought was impossible at the beginning of the year- not only completing, but winning my horse trials division!
I now have more frequent and longer periods of confident, relaxed rides in public, more motivation to practice, a positive attitude change, self-forgiveness, patience, and a coaching model to help my SLP grad students.
Alice Burrows

The Performance Project was life changing! I was somewhat skeptical but several trusted coaches recommended it.The information was so practical and I immediately got results. I am so impressed with how the seemingly small changes Jen recommends, have such significant, positive impact on performance. I'm pretty sure every equestrian could benefit from this program!
Lorraine Heath
Ready to get started?
1. Get 5-10 of your barn buddies, riding friends, or students together to form your TPP pod.
2. Email [email protected] to reserve your spot and let us know what you're up to!
3. Have all group members fill out the registration below.
4. We will schedule your customized group coaching sessions and set up your private online platform.
Get ready to have your best riding season yet!
Rather do TPP on your own?
The winter enrollment window for The Performance Project is now open! Work through the audios, videos, PDFs, workbook, and quizzes at your own pace, on your own time.
Learn More & Sign Up Here